Social Media Monday – LinkedIn Endorsement
The popularity of LinkedIn has continued to grow and if you are reading this article and haven’t signed up for LinkedIn, you better when you are finished reading. LinkedIn has become the white elephant. As of August 238 million other professionals have joined, so regardless of what your opinion is, you need to do it. In one of our first #SocialMediaMonday posts – Keep It Updated, we talked about how to keep your profile up-to-date. When you are looking at updating LinkedIn, you may be wondering what these endorsements are all about.
Several months ago, LinkedIn had the 1 millionth endorsement handed out to a user. One year ago, LinkedIn created endorsements as an easy way for users to recommend their colleagues without having to sit down and write something. As if it wasn’t already easy enough. Endorsements have grown exponentially and it is something that is looked upon as a quid-pro-quo. You should help endorse your friends and colleagues in their areas of expertise and they should do so in return. In an article from Mashable, a LinkedIn infograph shows that users are 4x’s more likely to be seen by professionals when receiving endorsements. So if you want to grow, get those endorsements.
I would like to pose this question. With the ease of endorsing someone now and the fact that EVERYONE is now endorsed making endorsements ubiquitous. Does this make endorsements meaningless? After all, aren’t we trying to stand out? Separate ourselves from the crowd?
Image courtesy of Mashable
See Also: Keep It Updated